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Pauline Njoroge’s Background: Early Life, Struggles, and Rise to Influence

Pauline Njoroge’s Background: Early Life, Struggles, and Rise to Influence

Pauline Njoroge is a well-known blogger, digital strategist, and social media influencer, recognized for her insights on political, social, and economic matters in Kenya.

She commands significant influence across various digital platforms, engaging a wide audience and provoking thoughtful discussions and debates.

Recently, she ignited conversations on social media after allegedly switching her support to President William Ruto.

Njoroge has been actively promoting President Ruto’s historic visit to the U.S., prompting speculation about her sudden change of heart.

In her defense, she stated, “Regardless of political affiliation, we must unite under our national FLAG when the Kenyan government engages internationally. Our local political differences can resume once we return home. This has always been my belief.”

She also shared photos of herself in the U.S., coinciding with President Ruto’s visit.

Previously, Njoroge was a staunch critic of Ruto and campaigned against him in the hotly contested 2022 presidential election, supporting Azimio leader Raila Odinga.

Despite Odinga’s loss, Pauline maintained her political stance in the opposition and was appointed Deputy Organizing Secretary of the Jubilee Party.

Early Life

Born in Githiga village, Kiambu County, Pauline’s early life was steeped in the industrious lifestyle of rural Kenya.

Her maternal grandmother’s coffee farm played a significant role in her childhood, teaching her the value of hard work at a young age.

At eight, Pauline learned to pick and prepare coffee beans, an experience that shaped her character and work ethic.

She later moved to Nairobi with her parents, but her life changed drastically when her mother died when she was ten.

The loss was a profound emotional blow, significantly altering her living conditions.

Pauline returned to her village, facing emotional and psychological challenges, exacerbated by a relative’s constant reminders of her mother’s absence.


Despite these hardships, Pauline excelled academically, even as her family struggled financially after her father lost his job.

She performed well in her Kenya Certificate of Primary Education (KCPE) exams, securing a spot at Moi Girls Kamangu.

However, financial difficulties and societal pressures led her to question why her efforts seemed unrewarded.

After secondary school, her family’s financial constraints prevented her from pursuing higher education immediately.

For two years, she remained in her village, reflecting on her situation and future.

Determined to change her circumstances, Pauline moved to Nairobi without informing her family, seeking opportunities to improve her life.

Journey to Nairobi

Pauline’s move to Nairobi was a pivotal moment, driven by determination and a desire for self-improvement.

With a torn green bag of belongings, she found refuge with her cousin Hellen in the bustling city.

Her first job attempt as a house girl failed, leading her to hawk items like erasers, pens, and T-shirts on Nairobi’s streets.

Despite minimal returns, Pauline sought more stable and meaningful opportunities.

Her breakthrough came when a local church gave her a Sh10,000 cheque, reigniting her hopes and enabling her to apply for a political science course at Catholic University.

Accepted into the program, she couldn’t afford the Sh85,000 tuition for the first semester, forcing her to drop out after one semester.

Setback and Resilience

Despite dropping out, Pauline’s fortunes improved when a kind-hearted couple offered her accommodation after learning about her struggles. For three years, she lived with them, working at their posho mill while avidly reading about politics and governance.

Her thirst for knowledge led her to the US embassy’s reference center, where she accessed resources on politics and governance.

Social Media Advocacy

Recognizing the power of social media, Pauline began sharing her insights on governance and youth participation on Facebook, drawing a growing audience’s attention.

A follower connected her with Peter Kenneth, leading to a job offer with his campaign team in January 2012, earning her Sh30,000 a month.

Though Kenneth finished fourth in the presidential race, Pauline’s social media visibility grew, leading to her involvement in Uhuru Kenyatta’s 2013 presidential campaign.

Appointed Communications (Youth and Volunteers) Manager for TNA’s Nairobi Secretariat, she managed social media, monitored media coverage, and developed communication databases, earning Sh100,000 monthly.

In 2017, she continued her digital campaign work with Jubilee after TNA merged with URP and other parties.

Impactful Initiatives and Continued Education

Pauline co-founded the Eagles Leadership Foundation, promoting youth involvement in governance and policy-making, with support from the US Embassy.

In 2013, she secured a contract with NEPAD Kenya but could only work as a casual employee without a university degree.

Prioritizing her sister’s education, Pauline delayed her studies but eventually earned a Communications degree from a private university and a Master’s degree from the University of Nairobi’s Institute of Diplomacy and International Studies in 2020.

Role in the 2022 General Election

In the lead-up to the 2022 General Election, Pauline served as a social media strategist and blogger for the Azimio campaign team supporting Raila Odinga, receiving mixed reactions from supporters.

Her loyalty to the Jubilee party was recently recognized with her appointment as deputy organizing secretary during the party’s National Delegates Conference, marking another milestone in her political communication and strategy career.

Pauline Njoroge’s Background: Early Life, Struggles, and Rise to Influence