84% of Gen Zs Don’t Want to Stay in Kenya or Africa- Report
A report by Africa Uncensored showed that most young Kenyans from Generation Z preferred not to live in Kenya or Africa.
The report, titled Fame, Fortune, and Freedom; Decoding the Shape of the Dream for Kenya’s Gen Z, found that 84% of Gen Z respondents were open to leaving Kenya for another country, while only 16% wanted to stay.
Around 80% of the participants preferred to move to the United States, followed by over 60% who chose Europe, 37% chose Australia, 34% chose another part of Africa, 20% chose another country in East Africa, and 18% chose Asia.
The 1,300 Gen Z respondents were asked if they wanted to leave Kenya for better opportunities and where they wanted to go.
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The report also indicated that most Gen Zs preferred to start their businesses using the internet rather than work in farming.
22% of respondents aimed for self-employment, followed by 12% who wanted to be influencers, 12% doctors, 10% in office jobs, 9% engineers, and 8% musicians.
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Farming ranked lower at less than 5% of respondents, along with online writers, security guards, motorcycle taxi riders, and rideshare drivers.
The respondents emphasized salary when job-hunting, followed by mental health, a positive work environment, company reputation, and remote work options.
Regarding the morality of earning money, 34% believed in making money ethically, while 23% felt that making money was important, regardless of the method.
19% said they didn’t judge those who earned money illegally, even though they wouldn’t do it themselves, and fewer than 10% thought bribery was unavoidable in making money.
“The survey polled 1300 young people aged between 18 and 27 across Kenya. Now to the questions: 78% of the gen-z respondents polled say they want to be famous,” John Allan Namu, the founder of Africa Uncensored, revealed.
Africa Uncensored collaborated with Odipo Dev, an insight-focused collective that uses audience and cultural intelligence to create unique brands, to produce the report.
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84% of Gen Zs Don’t Want to Stay in Kenya or Africa- Report