A major Netflix rule change will prevent millions of viewers from accessing the streaming service.
Netflix is set to block millions of viewers from accessing their services after announcing controversial new rules that will go into effect soon.
Netflix has announced a significant change to the way users can access their services, potentially preventing millions of people from watching their favorite movies and TV shows.
The streaming service is changing its password-sharing policies and is now cracking down on people who share their passwords with others.
The company has already been testing a new feature to prevent users from sharing passwords with family and friends, and they have now confirmed that it will be made more widely available.
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Millions of people who previously watched content for free will now be asked to pay as a result of the new measures.
However, Netflix has added the option of “paid sharing,” which will cost less than a full subscription.
“Later in Q1, we expect to start rolling out paid sharing more broadly,” Netflix said in its earnings report, which was released earlier this week.
“Today’s widespread account sharing (100 million or more households) jeopardizes our long-term ability to invest in and improve Netflix while also growing our business.”
It is not yet known when the rules will go into effect or which areas will be affected.
Netflix will also be adding new features to its service, such as the ability to track which devices are user accounts.
“We’ve worked hard to create new features that enhance the Netflix experience, such as the ability for members to see which devices are connected to their account and transfer a profile to a new account.
“As we roll out paid sharing, members in many countries will also have the option to pay extra if they want to share Netflix with people they don’t live with,” according to the report.
They admit that the new rules may generate negative feedback at first, but they hope that more people will sign up for the streaming service.
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“We believe the pattern will be similar to what we’ve seen in Latin America, with engagement increasing over time as we continue to deliver a great slate of programming and borrowers sign up for their accounts,” Netflix said.
Netflix has also recently launched an ad-supported plan that is less expensive for users.
A basic account with advertisements costs only £4.99, which is £2 less than the standard Basics plan.
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